How to price brand deals without guessing

Use expected reach, campaign scope, revision load, and licensing rights to set a sponsorship rate with more confidence.

Start from likely performance, not ego

Sponsors care about outcomes, not just follower counts. A realistic expected-views estimate is a better anchor than your biggest viral outlier.

Use a conservative base case, then layer on complexity add-ons for usage rights, exclusivity, rush timelines, or multi-platform deliverables.

Package the deliverable, then price the risk

One integrated mention is not the same as a dedicated video plus shorts cutdowns plus paid usage rights. Each extra use creates extra value for the brand and more work or opportunity cost for you.

The safest pricing model is simple enough to defend in conversation and flexible enough to reflect the campaign details.